In August 2013, Shutterstock and Facebook announced a partnership to integrate Shutterstock's library within Facebook's Ad Creator, allowing advertisers to select from Shutterstock's images when creating ads. At the time, the firm had 24 million licensable photos, vectors and illustrations in its portfolio. announced Spectrum, a new "image discovery tool," in March 2013. In May 2012, Shutterstock filed for an initial public offering on the New York Stock Exchange, which it completed on October 17, 2012, under the ticker SSTK. The product was launched by the newly formed Shutterstock Labs, which develops tools and interfaces for Shutterstock, among other projects. The firm announced the Shutterstock Instant tool in May 2012, which displayed images in an interlocking mosaic to increase viewing speed. Acquisitions and IPO (2012–2013) īy April 2012 the company had 18 million royalty-free stock images.
In February 2011, it announced a two-year partnership with the American Institute of Graphic Arts (AIGA). Fast Company argued the deal put "Shutterstock on a competitive playing field with Getty, whose iStock Photo is also credit-based." Shutterstock had 11 million royalty-free stock images by early 2010. On September 23, 2009, Shutterstock announced that it had purchased Bigstock, a rival credit-based microstock photography agency. Shutterstock expanded beyond subscriptions into a la carte pricing in August 2008, with its "On Demand" service removing daily download limits. Insight Venture Partners invested in the company that year. By 2007, the company had 1.8 million photos. The firm branched into film in 2006 with the launch of Shutterstock Footage.
In 2006, the firm claimed that it was the "largest subscription-based stock photo agency in the world" with 570,000 images in its collection. When demand exceeded his photo supply, he began hiring additional contributors. Creating his own online marketplace, Oringer initially uploaded 30,000 of his own stock photos and made them available via subscription, with unlimited downloads and a monthly starting fee of US$49. Shutterstock was founded in 2003 by American entrepreneur and computer programmer Jon Oringer. History Founding and early years (2003–2011)
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